MediaWorks

Media Strategy

How can we use media to start a conversation and encourage a response?

MediaWorks not only seeks to equip ministries with print and digital media, but also help them maximise its impact among those they seek to reach.

We offer training and tools, which helps ministry teams better understand the people groups they are working among. This prepares the ground for developing or selecting content that is relevant and connects with individuals’ hearts.

“Before launching into production, it is important to assess what is needed and how media will complement their long-term strategy,” said David, leader of MediaWorks. “Giving ministries media to leave with the people they are trying to reach, opens the gate for further conversation and increased engagement.”

"We listen first and don't just show up in a new place and project our way of doing and thinking." - OM, Our story

Media Strategy Workshop

Our media strategy workshop offers an environment of discovery, which deepens your understanding of the specific people group you seek to reach. This insight will guide your ministry team in using or creating media that captures people’s attention and communicates effectively.

Our media strategists will help you look at how to connect with your audience. They will support you to develop a strategy so that media production and distribution complements your long-term ministry. Following the workshop, they can connect you with media specialists to further support you.

“It energises me when we see the connection between
the media we are delivering and how God is using it!”

BOB
MEDIA STRATEGIST

WHO IS THE WORKSHOP FOR?

This course is for ministry leaders together with members of their team who are responsible for developing media strategies.

WHAT TIME COMMITMENT DO WE NEED TO INVEST?

The workshop is made up of 8 modules, with each module involving around three hours of independent preparation, group discussions as well as live online presentations and coaching. A team can arrange the time of online meetings and set their own pace, but ideally modules should be completed within two weeks.

HOW MUCH DOES IT COST?

A donation would be welcomed.

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About the trainers

Bob Bartz

For the past 30 years Bob has been working in a wide range of media applications and platforms. Starting out in the world of international radio broadcasting, he has worked with media teams in diverse contexts and cultures. He supports teams to discover the best ways to deliver messages to their intended audience. As a singer/songwriter, he also creates media to communicate hope and inspiration.

Bob has been seconded to MediaWorks from FEBC (Far East Broadcasting Company), where he served in areas of engineering, management, ministry development and content development in Asia and Africa.

Erja Tillgren

Erja's vision is to work alongside local teams, listening to them and supporting them to use media effectively in their ministry. Her role also focuses on finding effective ways of evaluating the impact of the media on the people they are seeking to reach. From Finland, Erja’s background is in pre-school education, project management, evaluation and media research. She was seconded to MediaWorks from Sansa where she worked for the past ten years.

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